Civis Network

Brand identity is probably the most critical element of retail and business design. As a packaging designer you must be able to offer branding services as part of your design services package. Brand identity is the overall graphic representation that people will associate with a company or product.
In todays market, competition for customers is fierce, [...]

The point of a brand is to create an instantaneous association in people’s minds. The Nike ’swoosh’ brings to mind footwear, athleticism, and Michael Jordan. The Toyota ‘bull’ logo evokes images of compact cars, foreign business competition, and new ways of doing things. The name Budweiser reminds us of everything from the actual beer to [...]